"We knew the world would not be the same. A few people laughed, a few people cried, most people were silent. I remembered the line from the Hindu scripture, The Bhagavad-Gita; Vishnu is trying to persuade the Prince that he should do his duty and, to impress him, takes on his multi-armed form and says, ‘Now I am become Death, the destroyer of worlds.’ I suppose we all thought that, one way or another."

The “Nothing New Under The Sun” video comes in advance of PRIMORDIAL’s upcoming European festival run. The journey begins Friday, July 19th, at Rock Unter Eichen and includes stops at some of Europe’s most prestigious festivals including Wacken Open Air, Brutal Assault, and many more.
How It Ends serves as the follow-up to 2018’s Exile Amongst The Ruins and finds PRIMORDIAL delivering more of their seminal blend of Celtic and black metal, with added urgency staring down the apocalypse. “The title is a question – ‘is this how it ends? How it all goes down: culture, language, history, society, humanity…’ – who knows?,” considers Nemtheanga. “Regardless of who you are or were, you get one chance at all of this, and it’s asking, ‘is this the end of your town, state, nation? Myths, traditions, relationships…?,’ and I suppose it asks the question, ‘who reacts, who rebels – how does it end now for them?’

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Drawing lyrical influence both from modern and historical ideas, Nemtheanga always gives the listener something to think about. The title track continues the themes that have always been a part of PRIMORDIAL, looking at “the life cycle of people, of nations, of languages, songs, myths and tradition. This song, as much of the album, asks the question, ‘do you have the stomach for the fight? The guts to stand against the crowd? To rebel, to dissent, to stand up to authoritarianism?’”

“The title is a question - is this how it ends? How it all goes down: culture, language, history, society - humanity - who knows?,” says vocalist A. A. Nemtheanga. “Regardless of who you are or were, you get one chance at all of this, and it’s asking is this the end of your town, state, nation? Myths, traditions, relationships, and I suppose it asks the question, who reacts, who rebels - how does it end now for them?”

Working alongside founding members Pól MacAmlaigh (bass) and Ciáran MacUilliam (guitar) and longtime drummer Simon O’Laoghaire, the band started writing in earnest in the Fall of 2022, having lit a fire under themselves to work hastily and productively. PRIMORDIAL never plans out a record beforehand, letting them come together naturally, though Nemtheanga knew he wanted something with a bigger, more open sound, and something more aggressive, which is exactly what they achieved. “How It Ends is a very angry, defiant, visceral, and rebellious album, and as we worked it all began to take more shape and form itself. It may be the note we go out on but it will be a note of resistance, in musical terms. I think it’s also more metal! And more epic!”

"How It Ends" was tracked at Hellfire Studios on the outskirts of Dublin, produced by the band and engineered by previous collaborator Chris Fielding.

https://www.primordialofficial.com/